Anthem //

Halo Effect of Minnesota Tourism

Research shows that if someone visits Minnesota, they are:

• 54% more likely to think of Minnesota as a good place to start a business

• 76% more likely to consider it a good place to live

• 106% more likely to think it’s a good place to start a career This is known as the “halo effect” of tourism. (Minnesota 2017 Advertising Evaluation and Image Study, Longwoods International)

Here are the stories of three entrepreneurs who visited and decided to invest in Minnesota.

Markus Muller //

runway manhattan

Runway Manhattan is a custom content agency specializing in fashion entertainment. We take you inside the industry, from red carpet premieres and fashion week sidewalks to runway shows, intimate backstage moments, exclusive designer studio sessions, and beyond.

Behind the Scenes

Photography: Jenny Olson

Clarence Bethea //

upsie

Upsie believes in putting our customers first. Every improvement we make is centered around making their experience seamless, and that will never change.

Behind the Scenes

Photography: Jenny Olson

Joselyn Raymundo //

Rochester Home Infusion

Rochester Home Infusion (RHI) is the only home infusion provider located in Southern Minnesota. RHI strives to provide the best possible home infusion care, with an emphasis on delivering the best practices in patient safety, clinical monitoring, and collaboration with your medical team.

RHI's founder, Joselyn Raymundo, came to Rochester because she recognized an unmet need for home infusion services in the region. From the beginning, her goal for RHI has been to extend Rochester's tradition of excellent medical care from the hospital to the home setting.

Today, RHI serves patients in seven states - Minnesota, Wisconsin, Iowa, South Dakota, Illinois, North Dakota, and Colorado.

Behind the Scenes

Photography: Jenny Olson